According to the textbook, “campaigning has become increasingly expensive in the United States as campaigns and technology become more complex and candidates attempt to reach people through the media” (Converging Media). With that being said, candidates who have larger budgets generally are more successful in their campaigning efforts. But what does this mean for those who do not have large budgets to work with? Here are two ways that campaign budgets could be regulated to help make things fair for all candidates no matter what their budget is. If media companies regulated how much candidates were allowed to spend on advertising, it would be equal across the board. All candidates should be required to state up front how much money they have to spend on their campaigns, and whatever the lowest amount that a candidate has to spend, should be the maximum that all candidates should be allowed to use out of their budget. Otherwise, they have an unfair advantage over other candidates. Another way would be if there was a maximum amount of donations each candidate was allowed to take for their campaign. That way, even if some candidates get more money than others, one candidate won’t have an outrageously large budget while another candidate has a small one.
The AJC published an article, College Merger Foes to Fight Plan, on November 4, 2013. This article discusses the proposed merger between Southern Poly and Kennesaw State. The article explains both sides of the situation, noting the strong opposition from Southern Poly students, faculty, and alumni. Facebook users have shown their support for Southern Poly by signing petition opposing the merger; a petition that has reached more than 6,000 signatures. Southern Poly students filled the student center theater, the overflow rooms, and the lobby of the student center on November 4th to hear what KSU’s President, Dr. Papp, and SPSU’s President, Dr. Rossbacher, had to say about the merger. We, (I attended the meeting as well) need answers about this merger and what we should expect to happen and when this process will begin taking place. However, the message we received from Dr. Papp was basically, ‘I can’t say, that’s something that will be addressed in the future.’ This was NOT the answer hundreds of students, faculty, and alumni were expecting from our future President. The message he received from those who attended the meeting was clear though. We don’t like this “hostile takeover” and we are going to do everything we can to stop it. The voice of SPSU students has been noticed by: the Marietta Daily Journal, the Atlanta Journal Constitution, KSU’s newspaper, the Sentinel, and channel 2 news, channel 5 news, as well as channel 11 news. Even if Southern Poly ends up being dissolved into KSU in two years, our students will NOT go down without a fight. We will stand up for our school, people are noticing, and we will make sure our voice is heard.
Blog Post 8
(chapter 11- advertising & public relations AND chapter 12 – Media Ethics)
Due October 28
For this blog, choose a company and see what is being said about it in the social-media space, including blogs, any complaint sites, and what the company itself is doing with social media, if anything. Discuss your findings and suggest any ways the company should do a better job in social media. Make sure to cite something from the textbook, and include examples from your findings!
The company I chose to analyze is the The Georgia Aquarium. According to the textbook, “the whole purpose of using strategic communications is that you want audience members to act in a certain way” (Page 341). Through the use of several social media outlets, specifically, Facebook, Twitter, and Pinterest, the Georgia Aquarium effectively reaches an audience and provides opportunities for website viewers to interact with on each social media outlet.
The Georgia Aquarium does a great job keeping up with their Facebook page. I scanned through their wall and they post on their Facebook at least once every three days, usually more often than that. The Georgia Aquarium posts a variety of things on their Facebook; including posts about upcoming events at the Aquarium (including links for more information), information about endangered animals, they post contests and polls for Facebook viewers to vote on, and a few more. Another example of a way Georgia Aquarium interacts with its viewer is through #FreakyFriday posts. Every Friday, they post facts about one of the species featured in the aquarium using the hashtag #FreakyFriday. An example of this post (Friday, October 18, the Aquarium posted about the Red Lionfish) is on the right:
I don’t know much about Twitter, but I checked out the Georgia Aquarium Twitter activity and it appears that they tweet about three times every day. The tweets appear to be similar to the type of information posted on Facebook; information that invites viewers to interact, or “tweet back.”
The Georgia Aquarium’s Pinterest is organized in 32 Boards. I like the variety in their boards, all are focused on a sea or ocean theme, but each board is a different category. For example, one board provides craft ideas, “Cool Crafts,” another provides snack ideas, known as “Sweets & Treats,” another board called “Waves of Wisdom,” has sea and ocean related quotes and phrases. Additional boards that I personally love include, “Animal Babies,” “Fabulous Photos,” and “Our Aquatic Animals.” See images of a few below.
The current event I chose to use is the story from myfoxatlanta.com about Baby Silas. Silas is 5 months old and needs a heart transplant. He has a condition called dilated cardiomyopathy. This means that his heart is enlarged and weakened. He will have something called a Berlin Heart put in until he gets a new heart. This story was covered on the local news channel and is one of the top stories on myfoxatlanta.com.
According to our textbook, “the terms ‘fairness’ and ‘balance’ mean that journalists try to present all sides of a topic equally and in a way that does not favor one side.” The textbook also notes that many critics believe that it is not possible to remain completely unbiased when covering a story. In my opinion, the story about Baby Silas did not have room for much bias. The story about Baby Silas is framed to connect with people on a more personal level. You feel compassion for Silas and his family, because he is so young and is fighting to stay alive. It would be difficult to find a way to make this story have a negative tone or bias to it.
One way that the story could have been covered or framed differently, would be to focus on the heart condition, instead of the child fighting to survive because of the heart condition. With that being said, if the story had been focused on the heart condition instead of Silas, there would not have been a point to covering the story. The reason that Silas’ story has reached so many people, is the fact that a 5 month old child is suffering from a condition that he could die from if he does not get a heart transplant soon. Within 5 hours of being posted, Baby Silas’ story that was posted on Fox 5 Atlanta’s Facebook page, already had about 6,400 likes. His story is traveling fast and gaining the attention of many due to the news coverage. As more people learn about Silas and his condition and need for a donor, more people can pray for him and his family, and if they are in the position to do so, can offer financial assistance to help cover the expense of the medical expenses that Silas has.
I tried to go 24 hours without social media, (for me that means Facebook and Pinterest), from Tuesday, September 24 at 9:30am to Wednesday, September 25, at 9:30am. The key word in that sentence was “tried.” I was surprised to find that going 24 hours without social media was not as easy as I thought. When I turn on my computer and pull up the internet, I automatically pull up certain tabs every time, Facebook is always one of them. I had to fight the urge to do that, which I was able to do rather easily. But, I have the Facebook app on my phone, if I’m waiting for a class to start or have a couple minutes before a professor comes in, I usually check Facebook on my phone, and I couldn’t do that either. Also, I use Facebook to keep up with people and other things such as Country Outfitters “Facebook-only” deals. Needless to say, I finally gave up and ended up checking my Facebook.
My social media use varies between the two social media outlets that I use. I mainly use Facebook to check the newsfeed, sometimes I’ll like posts or share posts from pages I’ve liked, but I rarely post things on my wall. I use Pinterest more actively than I use Facebook. I first started using Pinterest in April when a friend of mine recommended that I make an account since I had just gotten engaged. She told me that it was addicting, but a great way to get wedding ideas. As it turns out, she was very right about both! It didn’t take me long to get addicted to Pinterest. I actually had to force myself to stay off Pinterest a couple months ago, not because it was a class assignment, but I was spending all of my free time on Pinterest and putting off my homework. I found a “someecard” about a month ago that made me laugh because it described the situation I had gotten myself into perfectly, but of course when I need it, it’s not there. However, there are a couple that are similar, which are shown below.
I eventually got out of the habit of checking Pinterest every time my phone or computer was on, but I still use it occasionally. As you can see below, In order to get a screenshot that showed all of my boards, I had to zoom out my screen a lot. In order to be able to see and read what was in the screenshot, I had to make it larger below. Basically all of that rambling goes to say, that I have a lot of boards and the majority of them are about wedding stuff. Believe it or not, I used to have quite a few more wedding boards, but as I’ve “completed” different steps in the wedding planning process I no longer needed them and deleted them. For example, once I got my wedding dress, I deleted the wedding dress board, and I’ve already booked the wedding venue, so I deleted boards pertaining to certain venues or decorations based on different types of venues.
Our textbook, Converging Media, says that:
“the fact is that consumption of one form or another still predominates. not everyone is (or wants to be) a producer of media content. but to contribute to the larger conversations taking place to add something, however small, that helps create a greater whole-is easier than ever before. posting a link to a worthwhile website or blog that others on a discussion board may have never heard of is a form of media production, collaboration, and knowledge sharing that cannot be downplayed as nonproductive or unimportant, especially when looked at on a large scale.”
What I take from that is, social media is only as prevalent in our lives as we allow it to be. The more we contribute to it and other people read those contributions, social media will continue to be popular. Communication through the Internet has grown will continue to exist as long as we allow it. Social media has become a major role in many of our lives in some way or another. I found this out Tuesday when I tried and failed to go without it.
As noted in the textbook, one potential problem with information overload is the potential to affect the quality of student work. In my opinion, you cannot justify a student cheating on a paper by cutting and pasting information from different websites by saying that the student was a victim of information overload. Students have been taught about cheating since elementary school; reading and seeing large amounts of information on a daily basis does not cause us to cheat. The book also notes that students can have difficulty to discern trustworthy sources of information on the Web. Students have the resources necessary to avoid the Web completely. Professors (and even before college) provide students with login information to websites that are trusted sources for information, such as Galileo. If students use websites such as Galileo they can avoid having to search a websites credentials and assume that the credentials are correct, because Galileo IS a trusted source.
Of the screenshots I took of my Facebook feed today, the pages I liked that posted the most today were:
1. Country Outfitters, Modern Vintage Boutique, The Christian Conservative, The Comical Conservative, Southern Weddings, Davids Bridal, Iheart radio
Common Themes I found by looking simply at the ‘surface’ of my daily feed and the pages that posted were:
1. Weddings, Country, Conservative, Music, Southern
2. (sub-levels) Real Weddings, Wedding Dresses, Cowboy Boots, Southern Clothing, Conservative Political Postings, Biblical Postings
I think that some of the information on my Facebook is trivial, but not all of it. Even though some of it is trivial, I don’t see anything wrong with that. I guess you could say trivial information can contribute to unnecessary information overload. Information overload is defined by the textbook as; the difficulties associated with dealing with the vast amounts of information available to us and making sense of it. ‘We’ as students, are continually given more and more information to process each day. I think it is important that some of the information we are taking in, is purely for our entertainment, because we have to process so much information that is important for our education, jobs, careers, etc. For example, I like the ‘Minions’ page on my Facebook (see screenshot below.) No, minions are NOT going to help me get through life, make important decisions, or graduate college. However, I appreciate the break to take in information that I enjoy, and get a break from processing all of the other information that I am supposed to be remembering and learning. You have to love the little things in life!
Here are a few of the screenshots of different pages:
In my opinion, the existence of film and television does not affect the relevance of photography. Film and photography portray things differently; one is not better than the other. According to the textbook, Converging Media, “Despite the continued importance of photographs in today’s highly visual media world, the photographic industry as such does not play the same role in mass communications as the movie industry or television industry….”
Pictures tell stories and provide information quickly. Additionally, as stated in Converging Media, “Still images have performed-and continue to perform-two main functions, that of surveillance and cultural transmission.” Surveillance, meaning that it provides verification. Cultural transmission describes the way that beliefs and values are portrayed.
We may not remember much from our childhood, but most of us have pictures to remind us. The phrase, ‘a picture is worth a thousand words,’ captures the importance and relevance of pictures today. Pictures are sacred and a reminder of moments throughout our lives that meant something to us. This article, Childhood Sweethearts Tie The Knot, Recreate Adorable Carousel Photo, featured in the Huffington Post on August 1st of this year, explains how a childhood photo became very important to this newly engaged couple. They met when they were three years old and used a childhood photo in their save the date card.
While pictures are often used as a way to tell a story or recall an important memory, motion pictures are used more for the viewer’s entertainment. As explained in our textbook, “… technology could re-create reality and create visual ‘realities’ that never could exist in the real world.”